The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from March 12 to April 13.
BLACKPINK topped the rankings for the fourth consecutive month, enjoying a 15.94 percent increase in their score for a total brand reputation index of 13,572,370. High-ranking phrases in BLACKPINK’s keyword analysis included “Kill This Love,” “Coachella,” and “concert,” while their highest-ranking related terms included “pretty,” “sexy,” and “beautiful.” The group’s positivity-negativity analysis also revealed a score of 72.50 percent positive reactions.
IZ*ONE rose to second place this month with a brand reputation index of 9,793,941, marking an impressive 48.97 percent increase in their score since March. Meanwhile, TWICE took third place with a brand reputation index of 7,235,083 for April.
Check out this month’s top 30 below!
- Red Velvet
- Girls’ Generation
- WJSN (Cosmic Girls)
- Oh My Girl
- After School
- Girl’s Day
- Blah Blah
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