BTS’s “Boy With Luv” has achieved an amazing number of views in the first 24 hours of its release!

The group dropped the music video for “Boy with Luv” on 6 p.m. KST on April 12. At the 24-hour mark, it recorded approximately 78.1 million views!

BLACKPINK’s “Kill This Love” currently holds the official record for the Korean music video with the highest first day views in history. The MV reached 56.7 views in the first 24 hours according to YouTube’s official count. For reference, the unofficial number of views (the number that was seen on YouTube before adjustments for the final tally) for “Kill This Love” in the first 24 hours sat at 49.9 views.

BTS’s previous title track “IDOL” reached 45.9 million views in the first 24 hours, according to YouTube’s official count. It holds the record for the Korean boy group music video with the highest 24-hour view count confirmed by YouTube.

YouTube will announce the official 24-hour view count for “Boy With Luv” at a later date.

Stay tuned for updates, and congratulations to BTS on another amazing achievement!

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Tags: BTS
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